Here, the strength of each woman illuminates the path for all.
RUBY.A
Dressing well is often seen as something you're either born knowing or you'll never learn. As if those who dress well possess a natural gift. But the truth is that dressing well is a skill you can learn. For some, it’s a skill nurtured from a young age, while others haven’t had that same guidance. What I want to share is that you can learn to sharpen your eye for beauty. You can wake up in the morning, look in the mirror, and see a beautiful woman ready to take on the day.
As with all new things in life, this transformation takes time. And that’s precisely why the RUBY.A community exists.
It’s a safe space where you’re free to explore and celebrate the beauty of being yourself.
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This community is not only here to work on your outward appearance but also to nourish what’s within. Here, you’ll find content on fashion, self-esteem, sensuality, physical activity, recommended books, online networking events, fashion challenges, monthly talks, and a curated selection of fashion items with detailed explanations.
It’s a space of exchange among our Rubys.
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RUBY.A is a home. It’s a safe place where women can explore, share their fears, desires, hopes, and achievements, and discover themselves fully.
The Founder
Beatriz Justi
I decided to write this in the first person because I want you to know these words are deeply genuine, coming straight from my heart.
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In 2023, I made the decision to change careers. I was exhausted—not because I wasn’t successful; on the contrary, I reached a level as an artist, entrepreneur, and pole dance instructor that few have achieved. And that’s exactly why it was so difficult to decide to start over.
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As I began reflecting on what had set me apart in my previous career, the answer became clear: I have a gift for uplifting people, for helping them believe in themselves.
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For years, I devoted myself to uncovering and celebrating the essence of the women around me, finding profound joy and purpose in this work. My life mission has always been to elevate those around me. And let me say, it’s not purely altruistic; every woman I lifted up also lifted me in return.
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This is what this community means to me—a way for us to lift each other up, to join hands, support, empower, and strengthen one another. Ruby.A is the beginning of a movement that uplifts women as a collective through fashion, image, style, self-confidence, sensuality, connection, and networking. And who knows? It may grow in ways I can’t even fully imagine right now.
The path I’ve chosen to help women embrace and appreciate themselves begins with awakening their sensuality through movement and transforming the way they see themselves, unveiling a more beautiful, confident version through image consulting.
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While my main focus remains image consulting, what truly drives me is the power of uniting women. This is why Ruby.A has come to life.
I didn’t want to be just another image consultant—I wanted to create a safe space for women to build relationships, share their highs and lows, express their beliefs, explore their sensuality, and so much more.
RUBY.A
We are multifaceted.
This community is a true representation of what it means to be a woman—because it isn’t just one thing, nor is it rigid or fixed.
It’s fashion, sensuality, business, friendship, fitness, self-image, growth, gatherings...
It’s a safe space where we can explore and fully embrace the joy of being a woman.
